Did you know? The companies that focus on customer experience strategy reduce churn and increase revenues — leading to higher profits! According to the 2020 Digital Marketing Trends Report by E consultancy and Adobe, customer experience is the most exciting business opportunity to invest in 2020. What is customer experience? Customer experience refers to the total of all experiences the customer has with the business, based on all interactions and thoughts about the business.
Every company ideally wants to listen to their customers, but as humans can we really are good listeners? Especially at a time when we’re so driven by customer feedback analytics, is it easy to comprehend what they want from us? Keeping your customers happy is the new form of marketing. A growing number of companies today are taking money out of actual marketing and investing it in a better customer experience to let them do the marketing. A whopping 73% of companies with “ab