5 Reasons Why Sentiment Analysis is Important
Updated: Apr 1
Sentiment analysis techniques, their understanding, and advantages are quite a debated topic on Twitter. The term, also known as opinion mining is the area which deals with judgments, responses as well as feelings generated from texts. It is extensively used in fields like data mining, web mining, and social media analytics. Sentiment Analysis reviews can be your single source of truth to understand what people at large are trying to communicate to you and therefore its analysis becomes important.
Gaining in-depth knowledge of people’s emotions is crucial to the business as it allows to gain an overview of the wider public opinion behind certain topics. Automatic analysis of customer opinion in the form of surveys, questionnaires, social media forums allow the brands to hear their customers about the product and services. This helps them to understand their customers better through sentiment analysis and opinion mining.
For example, sentiment analysis can help to automatically read tons of product reviews and extract useful and meaningful information to discover if the customers are really satisfied with your product or not.