Great Customer Experience – A Key to Success
Updated: Apr 1
In business, the customer experience is typically the cumulative effect of an interaction between a customer and an organization over the course of their relationship. It involves the creation of an overall impression, which can include words of mouth, the gathering of feedback, the delivery of a product or service, and the follow-up. Any of these interactions can leave lasting impressions on the customer and the organization, and the impact can last for a number of weeks, months, or years – even in situations where the customer does not change provider.