• Pyoneer Thoughts

Persona to visualize insights and design thinking for customers

Updated: Apr 1

How to create a persona using design thinking?

This article focuses only on the first process phase of the Design Thinking and creating persona for users. Which it deals with understanding your target customer group. Also their behaviors and feelings in order to get a clear picture of their daily goals and needs. This is essential before you can develop more precise solutions, tailored exactly for your customer.