You Shouldn’t Be Missing Out on These 11 User Experience Facts
If you want to deliver a great product or service to your customers, then you better read through these fascinating User Experience facts. Developers spend 50% of their time fixing issues that could have been avoided. Instead of trying to make your product perfect from the first try, why don’t you plan ahead, test, and ask for feedback? This way you can iterate and make all the improvements you need without releasing it yet. Save yourself some money and time. (Vitamin T) Fixing a problem in development costs 10 times as much as fixing it in design, and 100 times as much if you’re trying to fix the problem in a released product. Better plan ahead than fix issues later right? (UX Planet) 85% of issues related to UX (User Experience) can be detected by performing a usability test on a group of 5 users: The recommended dynamic for an efficient user experience study is testing three or four sets of users, one set at a time. With each set consisting of five users, this comes out to no more than 15–20 people in total. That’s all you need. 15 people to test your product or service to improve their user experience, and your product or service. (MeasuringU) Only 55% of companies are currently conducting any user experience testing: Even though UX testing has been proven to be essential when it comes to releasing a new product or offering a new service, most big corporates don’t apply it. Why? Because often they are used to the old way of doing things and they believe it takes lots of effort and costs to conduct user experience testing. What they don’t understand is that the costs will be way higher later on if the product did not solve the customers’ needs. (Skyhook) You are 276.74 times more likely to climb Mt. Everest than click on a banner ad: Okay, this is an exaggeration and probably should not be part of these user experience facts, but you know what we mean. Banner ads are kind of old school nowadays. Studies also show that those who do click on them tend to be less educated and poorer. (Business Insider) 420 million people around the world use ad blockers, and poor user experience caused by ads is the most cited reason: I bet you have an ad blocker installed, don’t you? People usually get annoyed by ads, especially when they are disturbing their activity on the internet. That’s why making sure ads don’t disrupt the users’ activities on the website should become a part of UX best practices. (ClickZ) 63% of people would consider messaging a chatbot to communicate with a business or a brand: Chatbots are always available, and provide your customers with answers quickly and are cheaper to install and maintain than hiring workers. For some, it feels even more comfortable. However, situations communicating with a human provides a far superior website user experience in some cases. (Mindshare) Only 1% of users click on slider content: The carousel was once very famous. According to website user stats, the decline is completely warranted. To encourage user engagement, it might be wiser to turn to other options such as video content, infinite scrolling, or replacing your stock images with “real” ones. (Erik Runyon) 70% of users look at lists with bullets while only 55% look at lists without bullets: Nowadays a lot of information is provided and people have to be selective with how they use their time. That is why scrolling through the most important information is what most of us are doing. Maybe you are not even reading this paragraph right now because the bullet point was clear enough to you and you don’t have much time available. All good, I understand. (Red Website Design) Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%: In an article containing this statistic, published by Forbes, user experience is mentioned as a key tool for influencing the leads visiting your website in the limited time during which opinions form and decisions are made. (Forbes) Visual data is processed 60,000 times faster by the brain than text. See it by yourself. (Mainstreethost) BONUS FACT: Gathering data and feedback from customers and analyzing it, is not easy. That is why you can start using Pyoneer to do that for you. With the help of AI, we provide you with the best data analysis. Start listening to your customers today! We hope you found these User Experience facts helpful!